I’m Salim Jawaied, a multidisciplinary designer working across identity systems, digital platforms, and visual direction.
With a background in graphic and industrial design, I approach branding structurally, building long-term visual systems that align concept, culture, and strategy.
Design, to me, is not decoration, it’s structure before expression. I focus on clarity, hierarchy, and cohesion, translating complex ideas into identities that evolve and hold over time.
Originally introduced to art and design at a young age, my path has moved across disciplines and geographies, shaping a cross-cultural perspective that informs how I think about form, narrative, and meaning.
Today, I work with teams and founders to define the systems that shape their brands, from early concept to scalable visual language.
Expertise
Brand Strategy & Positioning
Clarifying ideas into structured brand foundations — defining positioning, narrative, and conceptual direction.
Visual Identity Systems
Designing scalable identity systems built to evolve — from logo architecture to typography, color, and guidelines.
Digital & Cross-Platform Design
Translating brand systems into consistent digital experiences across web, product marketing, and campaigns.
Creative Direction
Ensuring visual coherence across teams and collaborators — guiding execution with structure and intention.
Available for in-house roles and select freelance projects.
CONTACT
salimjawaied@gmail.com
I’m Salim Jawaied, a multidisciplinary designer working across identity systems, digital platforms, and visual direction.
With a background in graphic and industrial design, I approach branding structurally, building long-term visual systems that align concept, culture, and strategy.
Design, to me, is not decoration, it’s structure before expression. I focus on clarity, hierarchy, and cohesion, translating complex ideas into identities that evolve and hold over time.
Originally introduced to art and design at a young age, my path has moved across disciplines and geographies, shaping a cross-cultural perspective that informs how I think about form, narrative, and meaning.
Today, I work with teams and founders to define the systems that shape their brands, from early concept to scalable visual language.
Expertise
Brand Strategy & Positioning
Clarifying ideas into structured brand foundations — defining positioning, narrative, and conceptual direction.
Visual Identity Systems
Designing scalable identity systems built to evolve — from logo architecture to typography, color, and guidelines.
Digital & Cross-Platform Design
Translating brand systems into consistent digital experiences across web, product marketing, and campaigns.
Creative Direction
Ensuring visual coherence across teams and collaborators — guiding execution with structure and intention.
Available for in-house roles and select freelance projects.
CONTACT
salimjawaied@gmail.com
I’m Salim Jawaied, a multidisciplinary designer working across identity systems, digital platforms, and visual direction.
With a background in graphic and industrial design, I approach branding structurally, building long-term visual systems that align concept, culture, and strategy.
Design, to me, is not decoration, it’s structure before expression. I focus on clarity, hierarchy, and cohesion, translating complex ideas into identities that evolve and hold over time.
Originally introduced to art and design at a young age, my path has moved across disciplines and geographies, shaping a cross-cultural perspective that informs how I think about form, narrative, and meaning.
Today, I work with teams and founders to define the systems that shape their brands, from early concept to scalable visual language.
Expertise
Brand Strategy & Positioning
Clarifying ideas into structured brand foundations — defining positioning, narrative, and conceptual direction.
Visual Identity Systems
Designing scalable identity systems built to evolve — from logo architecture to typography, color, and guidelines.
Digital & Cross-Platform Design
Translating brand systems into consistent digital experiences across web, product marketing, and campaigns.
Creative Direction
Ensuring visual coherence across teams and collaborators — guiding execution with structure and intention.
Available for in-house roles and select freelance projects.
Based in Sweden
Working Internationally
CONTACT
salimjawaied@gmail.com
